Studies Show More and More Brides are Buying their Wedding Dresses Online
Studies show that more and more brides are ditching canvassing the physical stores to buy their wedding dresses. Instead, they go to online stores that offer high-quality clothes at affordable rates.
The famous wedding site TheKnot.com conducted a survey on its thousands of users and customers to determine the reasons why most brides-to-be prefer to shop their dresses online compared to physical stores. One of its users named Mary Thornally revealed she was dreading the experience of finding her wedding dress and paying a hefty amount of money. Thornally said how she and her sister originally planned to look around the stores to find their perfect dresses.
However, the thought of spending time wandering endlessly through hundreds of boutiques felt daunting to her. She also didn’t want to get pressured to try dresses and make a decision right away.
According to TheKnot.com, the average price for wedding gowns and alterations cost $1,509 per bride as of 2017. Moreover, the high cost of wedding dresses in the physical stores forced Thornally to find a practical alternative to buy a cheaper dress since she was drowning in her student loan debt.
This prompted her to browse the internet for wedding dresses. She ended up buying her dress for only $180 and got it tailored for $160. Despite the cheaper price, she was thrilled with the quality of the dress. She claimed she saved more money compared to purchasing in physical stores.
As more and more customers like Thornally are embracing online stores and their cheaper rates, the physical stores struggle to adapt to their competitors. The website also compiled the most notable wedding store companies that suffer hurdles due to the rise of online wedding retailers.
David’s Bridal has more than 300 physical stores across the country and an online website that generated an estimated combined annual revenue of $791 million. Despite the astounding numbers, the company is now facing serious financial challenges due to the fall of their sales.
They hired the restructuring adviser Evercore recently to optimize its current weak performance and liquidity to keep up with their competitors.
The company also halted its Weddington Way brand in 2017. The company sold their wedding and bridesmaid dresses primarily at Banana Republic locations.
J.Crew also ended their bridal wear line sometime in the last quarter of 2016. Many wedding retailers like Alfred Angelo Bridal have also gone out of business due to the low sales. The company closed more than 60 of its stores in 2017.
The New Trend
According to IBISWorld, most wedding retailers struggle to increase their revenue since it makes up 43% of the total industry’s revenue. Even if they projected high sales in wedding accessories or high school prom dresses, it’s still not enough to keep their businesses standing.
The rise of online retailers offering cheaper prices and customized dresses prompted most brides to abandon traditional gowns altogether. Aside from buying cheap wedding dresses online, the emergence of rent a gown have also dwindled the physical wedding stores’ sales and profit.
However, this might be a good news for consumers who are seeking customized dresses since they’ll have more freedom and choice in choosing their wedding dresses. Aside from that, these consumers get to enjoy the stunning deals and discounts they get from online wedding stores. Aside from that, the marriage rates in America continues to decline as the years go by.
The number of Americans marrying declined at 6.9% in 2016 compared to 8.2% in 2000. According to the experts, this is due to the burden most millennials face in paying off their student debt. According to TheKnot, physical stores must also launch their own eCommerce website to keep up with their competitors.
More in Life Style
Celebrities Who Happily Dumped Their Diets
Ashley Graham We just adore Ashley for that badass attitude and the way she embraces her body the way it is....May 8, 2019
Here’s Why Carrie Ann Inaba Considers Her Health Problems A Blessing
A dancer and talk show host by profession, Carrie Ann Inaba has been a familiar name since the time of her...May 8, 2019
Viola Davis Speaks About Being Diagnosed As A Prediabetic
To see Viola Davis perform on screen is purely magical! Name an accolade that she doesn’t have in her bag, from...May 8, 2019
Prince Harry Spills The Beans On Sleep Deprivation & Bliss Of Becoming A Father
The wait is finally over, and the newest royal has marked his arrival in the world! Prince Harry has officially been...May 7, 2019
Kelly Clarkson On Hosting BBMAs While Struggling With Appendicitis
Ever since she appeared in the first ever season of American Idol, it has been all about climbing the ladder of...May 7, 2019
Pink Shares Her Painful Experience Of Suffering A Miscarriage As A Teenager
Singer and songwriter Alecia Moore whom we know as Pink recently came up with her latest album Hurts 2B Human which...May 7, 2019
Here’s Why Prince Harry & Meghan Markle Unfollowed The Royal Family On Instagram
The royal couple of Sussex already had a small following list on Instagram, and as if it wasn’t short enough, they...May 1, 2019
Barbara Palvin On Life As A Victoria’s Secret Angel: It’s Not Just Work
The newest angel in the paradise of Victoria’s Secret, Barbara Palvin is very much aware of what it takes to maintain...May 1, 2019
Kit Harington’s Favorite GoT Scene With Wife Rose Leslie Is Extremely ‘Bizarre’
Game of Thrones will always be special to all the cast members, but for Kit Harington, it holds special importance as...May 1, 2019